I work across social media, content marketing, SEO, and paid advertising. My practice starts with clear objectives, channel-specific strategy, and systematic testing, so each campaign can be judged against what it was meant to do.

Across every discipline I look for the same thing: a plain account of the goal, the approach taken, and what actually happened. I would rather explain a modest result honestly than dress up an unclear one.

I work daily with industry-standard analytics suites, search optimization platforms, and paid ad managers, alongside content platforms for publishing and scheduling.

Web and campaign analytics used to track traffic, conversions, and channel performance against stated objectives.

Keyword research, site audits, and rank and crawl tracking to guide technical and on-page search work.

Campaign setup, audience structuring, bid and budget management, and test-based optimization across paid channels.